TOP > Corporate Profile > Corporate Identity
■Company Name
WOWOW INC.
■Origins of the Corporate Name
The English exclamation “WOW!” expresses surprise and thrill, and the name “WOWOW” doubles this and is therefore visually striking. In addition, the three Ws in “WOWOW” represent “World-Wide-Watching”. The name embodies our desire to deliver entertainment from across the globe to our viewers.
■Brand Concept
Discovering the unkown, and encountering new values are both exciting aspects of life.
We at WOWOW aspire to become a channel where viewers can always encounter something they had never experienced, and by doing so transform the role of television from something that is viewed passively, to a place where new and exciting encounters can be expected.
Such encounters may start with individual programmes, but will definitely spread out across genres such as movies, music and documentaries, and will expand further with our three new channels.
WOWOW seeks to be a medium through which viewers can encounter a new world.
We believe that such encounters will eventually lead to a society where people will embrace diverse values.
■Corporate Message
Always a new encounter WOWOW
■The Logo
Our new logo emphasises the symmetrical beauty that the character alignment in “WOWOW” holds.
The W on both ends signifies the broadness of the value we present and the underline represents the new horizons we seek.
Together the logo represents the “new encounters” that we aspire to deliver.
